Today,I came across a news article that took me to the website of a large IT Consulting & Professional Services company having Global operations . In my understanding,they seem to provide their own Cloud Service to move a company’s enterprise IT Apps/operations as well as seem to offer comprehensive IT Consulting & Professional services around it.
When I read the content on their website devoted to their ‘Cloud Computing’ offerings,I was so confused about the way they have described their Solution or Services. For instance “Cloud Computing Platform” was under the portfolio of “Solutions” and the definition of this Cloud Platform starts with some thing similar to this ., “We can help your business to assess and determine the best cloud computing services, deployment strategy and delivery model for leveraging cloud computing for your business and then execute a strategy & a plan to meet your goals” . This is followed by content that has defining terms such as they offer a Cloud and then a Cloud framework etc . Then mentions of Public and Private clouds etc
Also,Within the Same page , they have another sub page or frame that mentions about their Consulting Life Cycle something like “Analyze-Design-Build-Deploy & Manage”! ?
Then I find another Menu and a page in the website that is dedicated to “Cloud Computing’s Best practices” and find the description of their “Best Practices” as something similar to the below cited one…..and more
Trusted Cloud – Our cloud solution provides you with immense satisfaction.
- Serves as an Extended arm of your datacenter
- Highly Secure, Reliable and Managed 24*7*365
Flexible Capacity — Our cloud solution is built on layers that are so flexible that you only purchase what you need.
- CPU Power
- RAM units
- Backup units
You have to note that if a Company is offering a ‘Cloud Platform’ then they should clearly mention about the features offered by such a platform including possibly a datasheet.
If they are offering Managed professional services around their cloud, then why the ‘Best practices’ should mention about the Cloud platform’s features and options? Rather shouldn’t they mention about specific best practices adopted by them to in enabling and delivering such Cloud centric professional services. A description of the best practice should cite the expected benefits of the best practice. For example ,a) Auto-Cloud provisioning tools developed by us can help migrate your enterprise Apps with higher quality at a lesser time., b) We have 32 pre-set cloud deployment blueprints and templates which can help you to quickly determine the the right cloud topology with the best ROI so on….
Finally,I didn’t expect a large ,very well known organisation having Fortune xxx clients offering Cloud Services to define their platforms and services in a very confusing manner on their website. Any knowledgeable client taking a closer look at their website can find a lot of mismatching messages and definitions. More than anything, there were a few unacceptable spelling mistakes! Infact all this made me to feel they probably don’t have the right skills,capabilities and talent or resources streamlined to supply and/or deliver what they claim.
So , If You are an IT Services provider offering Cloud solutions or Services, Get your offerings and its messages right. Cloud Computing is an emerging area, so a number of things around it have to be defined and crafted properly. Make sure your senior management reviews your flyers and website information before it goes for production.
Don’t under estimate! Your Website today is more than your corporate face as well as A competitor can easily use anomalies such as this available in public to their own advantage!
Get your message Right to Win!